BAMCEF UNIFICATION CONFERENCE 7

Published on 10 Mar 2013 ALL INDIA BAMCEF UNIFICATION CONFERENCE HELD AT Dr.B. R. AMBEDKAR BHAVAN,DADAR,MUMBAI ON 2ND AND 3RD MARCH 2013. Mr.PALASH BISWAS (JOURNALIST -KOLKATA) DELIVERING HER SPEECH. http://www.youtube.com/watch?v=oLL-n6MrcoM http://youtu.be/oLL-n6MrcoM

Friday, August 13, 2010

Optional Caste Census on late Biometric stage assured by the Group of Ministry headed by the Most Tactical Bengali Brahamin De Facto Prime Minister Pranab Mukherjee may be a GOOD Diversion to get through the Monsoon session slated for N Liability Bil

Optional Caste Census on late Biometric stage assured by the Group of Ministry headed by the Most Tactical Bengali Brahamin De Facto Prime Minister Pranab Mukherjee may be a GOOD Diversion to get through the Monsoon session slated for N Liability Bill and Financial Bills to be passed before Obama Visist to push for Economic Ethnic Cleansing intensifying the Corporate War against the Aboriginal Landscape, it does UNDERMINE the SC, ST,OBC, Minority Mulnivasi solidarity Demanding OBC Head Count meant for Justice and Equality! In Consequence, the Biometric Caste Census is going to be Strategic market survey to expand MNC Raj in the Rural Network and would be limited in the exercise of AADHAR, Unique Identity Number Project targeting furthre EXCLUSION, EXODUS and HOLOCAUST!

जाति गणना के नाम पर भ्रम फैला रही है सरकार

1984 anti-Sikh riots case: SC stays trial against Sajjan Kumar

Autonomy to Kashmir will ruin India, says Thackeray


Indian Holocaust My Father`s Life and Time - Four Hundred Fifty Five

Palash Biswas

http://indianholocaustmyfatherslifeandtime.blogspot.com/

Optional Caste Census on late Biometric stage assured by the Group of Ministry headed by the Most Tactical Bengali Brahamin De Facto Prime Minister Pranab Mukherjee may be a GOOD Diversion to get through the Monsoon session slated for N Liability Bill and Financial Bills to be passed before Obama Visist to push for Economic Ethnic Cleansing intensifying the Corporate War against the Aboriginal Landscape, it does UNDERMINE the SC, ST,OBC, Minority Mulnivasi solidarity Demanding OBC Head Count meant for Justice and Equality! In Consequence, the Biometric Caste Census is going to be Strategic market survey to expand MNC Raj in the Rural Network and would be limited in the exercise of AADHAR, Unique Identity Number Project targeting furthre EXCLUSION, EXODUS and HOLOCAUST!

I have been speaking and writing about the Danger ahead as the India Incs and MNC teams would decide Citizenship and Identity. The legislation against the Indigenous and Aboriginal Communities, Murder of Democraitic Institution, Brahaminical Judiciary, Media, Intelligentsia and Rothchild`s Mind control would COMBINE to Deprive at least the Half of Indian Population, specifically SC, ST, OBC, Minorities, Refugees, Underclasses and Slumdwellers of CITIZENSHIP, Land, Livelihood, Identity, Resources, Civic and Human Rights and ultimately Life as those branded as Foreigners by the Foreign Origin brahaminical system Corporate are being branded as Anti National, Terrorists, Extremists and Maoists to justify the Economic Ethnic Cleansing!

I am sorry that not only the SC, ST, OBC and Minority Leaders and Intellectuals sharing Power and Position with and within the Brahaminical Zionist Hegemony, but the Resisting elements, Social Environmental Activists and specifically Ambedkarites FEEL GOOD with such a Dangerous Partition Process invented by Mukherjee and Nilekani Incorporation!

1984 anti-Sikh riots case: SC stays trial against Sajjan Kumar

: In a reprieve for Sajjan Kumar, the Supreme Court today stayed trial proceedings against the Congress leader facing murder and other charges in connection with the 1984 anti-Sikh riot cases.

A bench of Justices P Sathasivam and B S Chauhan also issued notice to the CBI on Kumar's appeal challenging his prosecution.

The high court had on July 19 refused to quash various charges including that of murder against him, saying the delay in prosecution has apparently benefited him.

Kumar, a former Outer Delhi MP, is facing prosecution in two cases in which he has been accused of inciting a mob against Sikh community in the aftermath of Gandhi's assassination on October 31, 1984.

"The interest of justice requires that the offences allegedly committed by accused persons are expeditiously tried to preserve the rule of law in the society," the High Court had said while directing the trial court to hold the proceedings against him expeditiously in the riots cases.

The trial court had in May this year framed charges under Sections 302 (murder), 395 (dacoity), 427 (mischief to property), 153A (promoting enmity between different communities) and other provisions of the IPC paving the way for trial of Kumar and five others.

CBI had accused Kumar of provoking people against members of a particular community during the carnage that led to the killing of five persons in Delhi Cantonment area.

Besides Kumar, other accused in the case are Balwan Khokhar, Krishan Khokhar, Mahender Yadav, Captain Bhagmal and Girdhari Lal.

CBI had filed two chargesheets against Kumar and others on January 13 in the riots cases registered in 2005 on the recommendation of Justice G T Nanavati Commission which inquired into the sequence of events leading to the riots.

The trial court had on July seven framed charges against the politician in another case in connection with the anti-Sikh riots.

Kalmadi to remain CWG OC chief under supervision: Reports

13 Aug 2010, 1516 hrs IST,TNN
NEW DELHI: With the spotlight relentlessly trained on the muck enveloping Commonwealth Games, Congress leadership has been forced to explore the feasibility of setting up a mechanism to oversee preparations for the mega event. The issue is to be discussed by the Congress core group, the party's top decision-making body, at its meeting on Friday.

Meanwhile, reports have suggested that Suresh Kalmadi will stay on as CWG Organising Committee Chairman, but Cabinet SecretaryK M Chandrashekhar will be asked to co-ordinate the CWG preparations. The Congress is reportedly unwilling to act against Kalmadi till alleged fresh allegations that have been levelled against him, are proven and the Games are over.

The government had ruled out the option of creating an oversight panel, with sports minister M S Gill turning down the demand made by nominated member Mani Shankar Aiyar in Rajya Sabha earlier this week. But with skeletons tumbling out of the cupboard of Suresh Kalmadi-led Organising Committee with alarming regularity, the party appears to be bracing to revisit the issue.

Signs of a rethink come amid opposition's continued onslaught on Kalmadi. On Thursday, BJP's deputy leader in Lok Sabha Gopinath Munde demanded Kalmadi's resignation citing the strictures passed by Comptroller and Auditor General (CAG) and T S Darbari's statement that the OC chairman was involved in all the controversial decisions.

CPM's Sitaram Yechury said the government should sack Kalmadi "if it had any shame". It will be a tough call to take, and opinion is sharply split on the matter. A strong school in the government is in agreement with Gill that the OC should continue to run the show and government should not get identified with the controversy-ridden and, perhaps, a failing enterprise.

Autonomy to Kashmir will ruin India, says Thackeray

MUMBAI: Voicing strong opposition to the proposal of giving autonomy to Jammu and Kashmir, Shiv Sena chief Bal Thackeray today said the move would ruin the country.

"Autonomy to Kashmir? This is the limit! Autonomy status should not be given to the state else the country would be ruined," Thackeray said in the party mouthpiece 'Saamana'.

He criticised Congress for floating the idea and told them to leave power.

Thackeray was reacting to Prime Minister Manmohan Singh's statement that the Centre was willing to consider autonomy for the state within the ambit of the Constitution.

He further said, "the then Prime Minister Jawaharlal Nehru's announcement of giving autonomous status to Kashmir and making Sheikh Abdullah its Prime Minister was opposed by the entire country and all the MPs, prompting him to rescind the move."

"Due to the strong opposition by MPs, even the remaining hair on Nehru's bald head started falling and he had to abandon the idea of autonomy to Kashmir," Thackeray said.

"Now Farooq and Omar, scions of Abdullah are also in favour of autonomy status. But it will not happen otherwise the whole country would stand against," he said.

Thackeray was referring to National Conference President and Union Minister Farooq Abdullah's statement welcoming the autonomy initiative.

Meanwhile, Sena is today celebrating 50th anniversary of the party's weekly magazine 'Marmik' here at Shanmukhanand hall in central Mumbai.

                           

जाति गणना के नाम पर भ्रम फैला रही है सरकार

                           
                                                           
जनगणना के समाजशास्त्रीय लक्ष्यों को हासिल करने के लिए जाति के प्रश्न को जनगणना के साथ ही पूछा जाना चाहिए। साथ ही नेशनल पॉपुलेशन रजिस्टर के लिए 15 साल से ज्यादा उम्र वालों की ही बायोमैट्रिक सूचना ली जाएगी। परिवार के बाकी लोगों के बारे में इन्हीं से पूछकर कॉलम भरने का समाधान गृह मंत्रालय दे रहा है, जो अवैज्ञानिक तरीका है। बायोमैट्रिक और नेशनल पॉपुलेशन रजिस्टर का काम अभी प्रायोगिक स्तर पर है। इससे लेकर विवाद भी बहुत हैं। इसलिए इसके साथ जाति की गणना जैसे महत्वपूर्ण कार्य को शामिल करना सही नहीं है।जनगणना और जाति गणना का काम जनगणना विभाग ही कर सकता है। उसके पास इस काम के लिए संसाधन भी हैं और अनुभव भी। यूनिक आइडेंटी कार्ड विभाग के पास न अनुभव है न संसाधन। आईडेंटी कार्ड बनाने वालों को जाति जनगणना का काम सौंपने का अर्थ होगा, इस पूरी कवायद को बर्बाद कर देना।
((जनहित अभियान की तरफ से जारी। जनहित अभियान से आप janhitabhiyan@gmail.com पर संपर्क कर सकते हैं।))

Last 5 posts by डेस्क

  1.                                                             जन की जाति गणना

  2. जाति और धर्म को जनगणना में शामिल किये जाने को लेकर भले हंगामा हो रहा है, लेकिन यह जरुरी है. डॉ. असगर अली इंजीनियर का विश्लेषण.

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  32. इसके लिए अनुवादित अंग्रेज़ी परिणाम देखें:

  33. जाति गणना (Caste calculations)


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  58. ‎

  59. दैनिक भास्कर - 5 अगस्त 2010

  60. एक सवाल यह भी उठ रहा है कि आखिर जाति जनगणना करानी भी है तो इसे ओबीसी तक ही सीमित क्यों रखा जाए। एक धड़ा मांग कर रहा है कि अगर एससी, एसटी के साथ ओबीसी की गणना कराई जाती है तो फिर ...



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  1. Demographics of India - Wikipedia, the free encyclopedia

  2. - 2 visits - 13 Jun

  3. The national Census of India does not recognize racial or ethnic groups within India, but recognizes many of the tribal groups as Scheduled Castes and ...

  4. en.wikipedia.org/wiki/Demographics_of_India - Cached - Similar

  5. Caste system in India - Wikipedia, the free encyclopedia

  6. General report on the Census of India, 1891, London, Her Majesty's Stationery Office. Blunt, E.A.H. (1931). The Caste System of Northern India, ...

  7. en.wikipedia.org/wiki/Caste_system_in_India - Cached - Similar

  8. Caste census on, GoM to decide when and how - India - The Times of ...

  9. 27 May 2010 ... The UPA govt has decided to go for caste census, with the Union Cabinet entrusting a group of ministers with the task of fleshing out the ...

  10. timesofindia.indiatimes.com/india/Caste-census.../5978778.cms - Cached

  11. News for caste census in india

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  12. The Hindu

  13. Census trouble brews in India over question of caste, privilege‎ - 10 hours ago

  14. Twenty-seven per cent are reserved for OBCs, who make up about 41 per cent of India's 1.2 billion population. A caste census would help to show how the ...

  15. Toronto Star - 182 related articles »

  16. Caste census should ensure scientific count of OBCs: CPI-M‎ - Hindustan Times - 6 related articles »

  17. 'Let House panel decide on caste census'‎ - Times of India - 2 related articles »


  19. Census of India - Tables on Individual Scheduled Castes (SC) and ...

  20. Source: Census of India 2001: Table A10 - State Primary Census Abstract for Individual Scheduled Caste and State Primary Census Abstract for Individual ...

  21. censusindia.gov.in/Tables_Published/SCST/scst_main.html - Cached - Similar

  22. BJP differs with RSS on inclusion of caste in census - Express India

  23. 9 Aug 2010 ... The BJP had given its point of view on why it favoured inclusion of caste in Census. While RSS is vehemently opposed to the idea as it feels ...

  24. www.expressindia.com/latest...of-caste...census.../658098/ - Yemen - Cached

  25. Caste and the Census

  26. "Decentralised data collection rather than a uniform all-India approach appears essential," Nagaraj said. The Census, while aggregating caste groups across ...

  27. hinduonnet.com/fline/fl1718/17180910.htm - Cached

  28. Divided Congress agrees to caste census

  29. 10 Aug 2010 ... Latest news, breaking news - Divided Congress agrees to caste census.

  30. www.indianexpress.com/news/...caste-census/658398 - United States - Cached

  31. The Telegraph - Calcutta (Kolkata) | Nation | Pressure mounts for ...

  32. 7 May 2010 ... Pressure mounts for caste census. SANJAY K. JHA ... should be taken in the 21st century to show that India had a caste-driven society. ... We cannot give vague arguments to say that caste census will break the society… ...

  33. www.telegraphindia.com/1100507/jsp/nation/story_12421988.jsp - Cached

  34. Is caste-based census justified? - Central Chronicle - Madhya ...

  35. 22 May 2010 ... The 2011 Indian census is a caste-based one and first time after independence. Caste is the distinct feature of our society and it has great ...

  36. www.centralchronicle.com/viewnews.asp?articleID=36260 - Cached

  37. Caste based census in India

  38. 17 May 2010 ... The 2011 Indian census will include question about caste. The Hindus and Sikhs belongs to castes while Muslims have no caste.

  39. www.defence.pk/forums/.../58042-caste-based-census-india.html - Cached

  40. India approves caste-based census - Page 2‎ - 1 post - 13 Aug 2010

  41. India approves caste-based census‎ - 12 posts - 12 Aug 2010

  42. More results from defence.pk »

  43. Blog posts about caste census in india

  44. BBC News – India approves caste-based census « Maninblue1947′s Weblog - Maninblue1947's Weblog - 6 hours ago

  45. India News :: Caste census to be undertaken from biometric stage: GOM - India News - 1 day ago

  46. Modalities of caste census to be decided by Cabinet: Pranab ... - CASSANO LAW FIRM - 1 day ago



With a crucial role in the UID programme, 4G Identity Solutions steps into big league
13 Aug 2010, 0420 hrs IST,Sreekala G,ET Bureau

It is a small start-up firm, but when it comes to clinching mega-business deals, size is no deterrent for 4G Identity Solutions. In July this year, a consortium that included the Hyderabad-based firm bagged an order to supply biometric solutions for Aadhaar, the ambitious Unique Identification project.

The prized deal came in partnership with US-based start-up firm L1 Identity Solutions and global technology major Hewlett Packard. The trio will provide enrolment quality-check software, de-duplication and verification solutions for Aadhaar. "This is the semi-final of a big race as UID authorities will evaluate the project after two years, and, depending on the efficiency shown, will finalise a single consortium to implement biometric solutions for the entire country," says Dr Sreeni Tripuraneni, chairman & CEO of 4G Identity Solutions.

It has been an eventful journey for this vascular surgeon who gave up his medical practice to turn into an entrepreneur. While working on a bioinformatics course in the UK, he was drafted on a project to create electronic patient records using biometric identification. This stoked a latent wish to set up his own technology start-up and soon Mr Tripuraneni headed back to India to set up 4G Identity. "My meetings with some Indian politicians convinced me of the need and opportunity in India for such a system," he says.

Pooling in personal savings and funds from family, he set up shop as a technology services provider. The start-up soon bagged its first deal from the Andhra Pradesh government to set up a biometric identification system at office of the chief minister. "There was a need to beef up security as the chief minister then had just a narrow escape in a mine blast. We used iris-scan based identity solution for over 300 employees and security staff of the state government," says Mr Tripuraneni.

That was the beginning. In 2005, the firm bagged another government order when the AP government launched the Rajiv Gruha Kalpa scheme to build houses for the poor families. It needed to identify the real beneficiaries and avoid duplication, so 4G was asked to deploy iris technology for identification. Soon, another government order rolled in, this time to provide biometric solutions to New Delhi Home Guards for new recruitment's and to ensure proper attendance and coverage at remote locations.

"It is exciting and satisfying to work with the government as it is a way of giving back to the society, but as a business one should have long term perspective while working with the government as most projects entail long time periods of completion," says Mr Tripuraneni who aims to de-risk the order book by pitching for projects in the private sector as well.

At the Jamnagar refinery of Reliance Industries, the firm is using iris scanning technology to identify over 3.6 lakh employees. This is an ongoing project that will also be implemented at the Kakinada plant of the petroleum-to-polyester business conglomerate. Then came 4 G's big break — a global project for UN World Food Programme in Orissa. The firm designed and implemented a complete solution for ration cards that will be distributed to beneficiaries this month.

With the UID project coming in now, Mr Tripuraneni is looking for a steep hike in revenues to Rs 150 crore at the end of this fiscal year, up from Rs 40 crore in the previous year. "Besides providing biometric solutions, we have been empanelled by UIDAI as an enrolment agency to capture biometric data and enrol residents. We expect, a project of this size can have a spiralling effect on the overall ecosystem, leading to new streams of revenue," he added.

"Bagging a UID project can throw open many more opportunities in related segments such as public distribution systems, banking and security. A small company, which has won a massive project like UID is a good investment opportunity," says Sateesh Andra, venture partner at Silicon Valley firm Draper Fisher Jurvetson.

From a surgeon to a technology entrepreneur, this has clearly been an extraordinary career path for Mr Tripuraneni.
http://economictimes.indiatimes.com/india-emerging/With-a-crucial-role-in-the-UID-programme-4G-Identity-Solutions-steps-into-big-league/articleshow/6302609.cms
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  1. UID has Aadhaar for new name, logo-Software-Infotech-The Economic ...

  2. 27 Apr 2010 ... The Unique ID number will now be known by its new brand name-Aadhaar. The Unique Identification Authority of India (UIDAI) on Monday ...

  3. economictimes.indiatimes.com/articleshow/5861627.cms - Cached

  4. AADHAR, UID new name 'AADHAR', unique identification number logo ...

  5. 27 Apr 2010 ... iwwh: Information, Where, When and How? news and views blog from iwwh,online blog from kavali and contain Telugu people voice.

  6. iwwh.blogspot.com/2010/.../aadhar-uid-new-name-aadhar-unique.html - Cached

  7. Unique Identification Authority of India - Wikipedia, the free ...

  8. - 2 visits - 13 Jun

  9. UID project is known as AADHAAR meaning 'support', and its logo is a yellow sun with a fingerprint embedded in its centre. ...

  10. en.wikipedia.org/.../Unique_Identification_Authority_of_India - Cached - Similar

  11. UID number - AADHAR

  12. The site is for facilitating and educating masses about UID (Aadhar). Purpose: Facilitating, educating, discussing, finding new uses of the UID number. ...

  13. uidnumber.org/ - Cached

  14. Aadhaar UID Project Coverage | Indian Startups, Business and ...

  15. UID Project goes into Collaborative Mode Unique Identification Authority of India (UIDAI) has embraced collaboration in its latest message for client-side.

  16. www.pluggd.in/aadhaar-uid-project-coverage/ - Cached

  17. Aadhaar logo | UIDAI Logo | UID Aadhar logo | vinubuzz.com

  18. 26 Apr 2010 ... The unique identity project of the Government of India, that aims to give a 16-digit number to all citizens of the country, ...

  19. vinubuzz.com/aadhaar-logo-uidai-logo-uid-aadhar-logo/ - Cached

  20. Unique Identification Authority of India – UIDAI » UID aadhar

  21. 27 Apr 2010 ... The acronym UID is confusing. Some people call it DUI, somebody calls it IUD and so forth. Aadhaar was chosen as it can work across all ...

  22. www.uidaicards.com/?tag=uid-aadhar - Cached

  23. Aadhar Project In India ( UID )

  24. 8 May 2010 ... This article contains information about Aadhar Project In India.

  25. www.indiastudychannel.com/.../113473-Aadhar-Project-In-India-UID.aspx - Cached

  26. The Hindu : News / National : UID number gets brand name, logo

  27. 26 Apr 2010 ... The unique number will be the 'AADHAR' or foundation through which the citizen can claim his/her rights and ... Keywords: UID, Nilenkani ...

  28. beta.thehindu.com/news/national/article410397.ece?homepage=true - Cached

  29. UID Aadhar Logo UID Gets New Name UID Projects Unique ...

  30. 26 Apr 2010 ... Uncategorized - aadhaar logo, adhar logo, Logo of Adhar, UID, UID Aadhar Logo, uid adhar, UID Projects, Unique Identification Number-UID ...

  31. indiascanner.com/uid-aadhar-logo-uid-gets-new-name-uid-projects-unique-identification-number-1527 - Cached

Regions, Strategies and Empire in the Global War on Terror

- 389 visits - 24 Jun
20 Nov 2007 ... Contact: Palash C Biswas, C/O Mrs Arati Roy, Gosto Kanan, Sodepur, ..... + Palash Biswas says Tom (and Kaplan) promote empire. ...
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Internal Security Rhetoric: MNIC,UID, Citizenship, Border Fencing ...

24 Jul 2009 ... Security, welfare on the cards with UID cards Daily News & Analysis ...... Palash Biswas. News results for darwin Darwin at 200: The Ongoing ...

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Aadhaar Articles: 153 - Caste Census put on hold - By Palash Biswas

27 May 2010 ... 153 - Caste Census put on hold - By Palash Biswas · Caste census,OBC Headcount Put .... 208 - Govt will deliver UID cards by August: Nilek. ...

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Palash chandra Biswas's Blog at BIGADDA

Palash Biswas http://indianholocaustmyfatherslifeandtime.blogspot.com/ ... hi-in.facebook.com/topic.php?uid=2216072040&topic=2217 - Cached ...

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Palash chandra Biswas's Blog at BIGADDA >> BURN Budget Hundred Day ...

28 Mar 2010 ... Palash chandra Biswas. BIGADDA Blogs ..... will be able to meet its commitments of issuing the first set of UID numbers in the coming year ...

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Twitter / Sunil Abraham: Hindi Video: Palash Biswas ...

Hindi Video: Palash Biswas On Unique Identity http://bit.ly/aZcZEz [Pt 1] http://bit.ly/9VHgrZ [Pt 2] #uid #india.

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Indian Holocaust My Father`s Life and Time: Re: Please give ...

21 Jan 2010 ... www.karmayog.org/uid -- bringing out your unique identity. -- Palash Biswas Pl Read: http://nandigramunited-banga.blogspot.com/ ...

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17 Feb 2010 ... UID project gets volunteers from IT firms! Indian Holocaust My Fathers Life and Time- Two Hundred EIGHTY EIGHT. Palash Biswas ...

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  2. UBI signs MoU with Unique Identification Authority

  3. ‎

  4. Economic Times - 1 hour ago

  5. ... India thus becomes the 11th bank in the country to have entered into such MoU (memorandum of understanding), by which it shall provide AADHAAR (UID No. ...

  7. Sonia backs Aadhaar for reforming PDS

  8. ‎

  9. Livemint - Liz Mathew - Surabhi Agarwal - 1 day ago

  10. New Delhi: The idea of using the unique identity (UID) programme, or Aadhaar, to reform the public distribution system (PDS) through which the government ...

  11. Sonia nod for unique ID in PDS‎ - Hindustan Times

  12. all 8 news articles »

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  13. MSN India

  15. Canon bets big on UID, e-governance projects

  16. ‎

  17. Central Chronicle - 1 day ago

  18. Japanese image capture technology major Canon is eyeing to gain big time business from the government sector through 'Adhar,' the UID project and the ...

  19. Canon eyeing opportunities in UID project, e-governance‎ - ekmulakatnews

  20. all 2 news articles »

  22. Corporation Bank signs MoU with UIDAI

  23. ‎

  24. Economic Times - 5 Aug 2010

  25. ... as per UID norms," said Corporation Bank in a statement issued on Thursday. ... 'Aadhar' is India's new unique identification system, headed by Nandan ...

  26. UIDAI releases revised Aadhaar Handbook for Registrars‎ - India Microfinance Business News (blog)

  27. Corporation Bank signs MoU with UIDAI‎ - Rupee Times

  28. all 23 news articles »

    		29. *

  29. Stock Market Today

  31. Funds approved for phase two of UID project

  32. ‎

  33. Economic Times - 22 Jul 2010

  34. Aadhar is the brand name for the 12 digit unique identity number. The project was established last year to primarily ensure inclusive growth by providing a ...

  35. Cabinet to clear funds for UIDAI‎ - Indian Express

  36. E-governance assumes key role in UID implementation‎ - Livemint

  37. all 62 news articles »

  39. Privacy And Human Rights Are Dead In India

  40. ‎

  41. Techno Legal News And Views Journalists (blog) - Pritesh N Munjal - 2 hours ago

  42. ... like Crime and Criminal Tracking Network & Systems (CCTNS), National Intelligence Grid (NATGRID), UID Project of India/Aadhar project of India, etc. ...

  44. Mahindra Satyam-led consortium bags UIDAI contract

  45. ‎

  46. Business Standard - 29 Jul 2010

  47. ... the core biometric identification system for the 'Aadhaar' programme of UIDAI. ... manual adjudication and monitoring function of the UID application. ...

  48. Accenture, Mahindra Satyam among 3 agencies selected for `Aadhaar ...‎ - domain-B

  49. Enrolment scheme for Unique Identification numbers to start from ...‎ - Indlaw.com

  50. UIDAI signs MoU with oil cos to curb fuel pilferage‎ - Moneycontrol.com

  51. Moneylife Personal Finance Magazine - Times of India

  52. all 71 news articles »

  54. Two Indian and one US IT companies given UID contract

  55. ‎

  56. TopNews - Darpana Kutty - 30 Jul 2010

  57. UID is the implementation of the core biometric identification system and is put under the name of 'Aadhaar' program. Earlier it was said that the ...

  58. Accenture, Mahindra Satyam, L1 Identity win UIDAI's biomentric project‎ - Hindu Business Line

  59. all 15 news articles »

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  60. TopNews

  62. UIDAI and Punjab National Bank sign MoU

  63. ‎

  64. India Microfinance Business News (blog) - 1 Aug 2010

  65. PNB thus becomes the sixth bank in the country to have entered into such MoU by which its shall provide AADHAAR (UID No.) to its existing 58 million ...

  66. Mahindra Satyam wants 'biometric logo' in Africa‎ - Business Standard

  67. all 6 news articles »

    		68. *

  68. India Microfinance Business News (blog)

  70. Car loan lender Corporation Bank in a MOU with UIDAI

  71. ‎

  72. Bank Bazaar - 3 days ago

  73. The bank has entered into a Memorandum of Understanding (MoU) under which it will be working as registrars for 'Aadhar'- the UID project led by Nanadan ...



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जाति गणना पर हंगामा, मुलायम ने पूछा क्या उन्हें मूर्ख बना रही है सरकार?

                           
                                                            लोकसभा में गुरुवार को जाति आधारित जनगणना के मसले पर विपक्ष ने जमकर हंगामा किया। विपक्षी सदस्य इस संबंध में मंत्री समूह के एक फैसले का विरोध कर रहे थे। समाजवादी पार्टी (सपा) के नेता मुलायम सिंह यादव और राष्ट्रीय जनता दल (राजद) के अध्यक्ष लालू प्रसाद यादव ने यह मुद्दा उठाया। दोनों नेताओं ने मंत्री समूह के फैसले पर आपत्ति जतायी। वे केंद्रीय वित्त मंत्री प्रणब मुखर्जी के नेतृत्व वाले मंत्री समूह द्वारा लिए गए उस फैसले पर आपत्ति व्यक्त कर रहे थे जिसमें कहा गया था कि जाति आधारित गणना वर्तमान जनगणना अभियान के बायोमेट्रिक चरण में की जा सकती है।

मुलायम सिंह ने कहा, "क्या सरकार हमें मूर्ख बना रही है।" इसके साथ ही लालू ने कहा कि बायोमेट्रिक प्रक्रिया के पूरा होने में 100 साल लग जाएंगे और इसके बाद भी यह पूरी नहीं होगी। इस मुद्दे पर जनता दल (युनाइटेड) के अध्यक्ष शरद यादव भी मुलायम और लालू के साथ दिखे। उन्होंने इस मामले पर सरकार से स्पष्टीकरण की मांग की।
आखिर क्या है मामला?
केंद्र सरकार ने एक बेहद भ्रामक प्रस्ताव दिया है कि बायोमैट्रिक कार्ड बनवाने के लिए आने वालों से उनकी जाति पूछ ली जाएगी। जानकारों के मुताबिक इस तरह आंकड़ा जुटाने से जाति आधारित जनगणना से हासिल होने वाले ज्यादातर लक्ष्य पूरे नहीं हो पाएंगे। जनगणना के फॉर्म में व्यक्ति की सामाजिक आर्थिक और शैक्षणिक स्थिति को समझने वाले कॉलम होते हैं। इन सूचनाओं के बगैर यूनिक आईडेंटी कार्ड बनाते समय एक अलग फॉर्म में जाति पूछ लेने भर से जाति और उनकी आर्थिक सामाजिक तथा शैक्षणिक स्थिति के अंतर्संबंधों को नहीं समझा जा सकता है। इस तरह पूरी कवायद सिर्फ जाति की संख्या जानने तक सीमित हो जाएगी। जाति का आंकड़ा इकट्ठा करने से जातियों औऱ जाति समूहों की आर्थिक, सामाजिक और शैक्षणिक स्थिति का तुलनात्मक अध्ययन नहीं हो पाएगा।

Last 5 posts by डेस्क


    http://www.janatantra.com/news/2010/08/12/hungama-in-parliament-on-cast-census/                                                       

Take up caste census now: OBC leaders

13 Aug 2010, 0800 hrs IST,ET Bureau
NEW DELHI: The Opposition and OBC parties on Thursday mounted pressure on the Manmohan Singh government to take up the caste headcount in the second phase of the census exercise, instead of the biometric stage.

After an uproar led by the members belonging to the OBC in the Lok Sabha, leaders of BJP, SP, JD-U, RJD and BSP met finance minister Pranab Mukherjee and home minister P Chidambaram. They told the ministers that taking up caste census in the biometric stage would defeat the purpose as it would be a long-drawn process.

According to sources, the two leaders said that they will place the proposal of caste enumeration during the second phase before the Cabinet. The Opposition is confident that the government will find it difficult to turn down its demand on the premise that it cannot afford to anger 'Backward Classes'.

While responding to members' allegations in the House that the government was trying to "befool" the people, Mr Mukherjee said that the modalities of caste enumeration had not been decided. He said the Group of Ministers (GoM) looking into the demand for a caste-based census had agreed to go ahead with it, but the final decision on "how and when" will have to be taken by the Cabinet.

The members of the 'social justice' parties were on their feet as soon as Speaker Meira Kumar finished reading obituary references after the House met for the day. JD(U) leader Sharad Yadav, SP supremo Mulayam Singh Yadav, BSP MP Dara Singh Chauhan and RJD leader Lalu Prasad alleged that the government was trying to delay the caste headcount exercise by including it in the biometric phase, which was a "long-drawn" process. "This exercise cannot be completed in 100 years. The decision to hand out voter identity cards was taken 15 years ago and has not been implemented completely," Mr Sharad Yadav said.

Despite repeated pleas by the Speaker to take up the issue during zero hour, the members continued with the uproar and started approaching the well of the House. The Speaker adjourned the House till noon.

When the House was reconvened, Mr Mukherjee, who headed the GoM, said it was decided that caste will be canvassed without affecting the integrity of the headcount. "The decision on the mechanism will have to be taken formally. The decision will be taken by the Cabinet. When the Cabinet meets and takes a decision, we will inform you," he said.

The ministerial panel had on Wednesday recommended that caste information can be recorded in the last stage of Census 2011 when biometric information will be gathered. The biometric parameters include photographs, fingerprints and iris-mapping of citizens which will be collected for the NPR to create a multi-purpose unique identity card. The first stage of the census — the household and family survey — which began on April one is nearly over and the second phase has begun.

Asia has always been on global investor radar: Andrew Ballingal

13 Aug 2010, 1424 hrs IST,ET Now
ET Now caught up with Andrew Ballingal of Ballingal Investment Advisors for his views on the Asian markets.

Just to give a little bit of a background to all our viewers, you have lived and worked in Asia for almost two decades. So in this time span, what changes have you witnessed in terms of changing global investor perception, particularly towards investing in the APAC region?

The most obvious and important change that appeared has been the emergence of China. When I first started my involvement with Asia, the proxy market, if there was such a thing, for China was Hong Kong which at that point had a market cap of $25 billion.

Obviously things have changed slightly since then, but it is wrong to assume that Asia has ever really been off the global investor radar and Europeans have been investing and coming to Asia for 400 years and Americans for 200 years. It is a perennial interest. It waxes and wanes in the focus shifts, but a lot has changed while a lot remains the same.

Everyone is betting on 3 Asian economies: India, China and Indonesia. Which one are you betting on and which is your favourite economy/country?

We had come here 25 years ago. The markets about which people were most bullish were probably Singapore and Japan. Japan is trading around the same level, slightly higher than it was then. Singapore has just about doubled over 25 years. You have made money in the currency.

It is a bit like racing if you go down to happy valley and back favourites, you might make some money. Might not, but backing outside sometimes pays big odds and during the last 25 years has been Hong Kong interestingly.

But the question that we all want an answer to is whether or not you think that India can outperform its Asian peers over the next few years?

Probably yes, on a 2-3-4-5 year time line, yes. It has still got lots of easy growth to come if it does the right things from a policy perspective and again unlike China, it is almost entirely domestic demand-driven story.

It is much less dependent on what happens in the developed world and we are pretty gloomy about what happens in the developed world where we see a protracted stagnation over the next 3-5 years. India is much more of a self-contained story. Indian market is quite expensive, but yes, I do think it will outperform in 3-5 years.

Inflation reflects growth dynamics in India: Christopher Wood

8 Aug 2010, 1932 hrs IST,ET Now
Key note address delivered by Christopher Wood, equity strategist, CLSA, in his first public appearance in India, at the ET Now Market Summit-2010. Excerpts:

Hello everybody and thank you for asking me. I will be running through some charts which were still first with the situation in the West. Then I will move on to charts on Asia and India. So I get the bad news out of way first. But this seems to be the wrong way around. So I am getting from back to front here. ( Watch )

To start with the US situation, this is a big picture chart everybody needs to be aware of in the global economy. This is US total debt as a percentage of GDP. The story is very simple and the total amount of debt in the system in the US has been going down ever since the credit crisis erupted in 2007-2008. This the first time total debt has been falling in America since the Great Depression.

Mr Bernanke of the Federal Reserve has been trying to get the re-leveraging game going so far, they have not succeeded. My operating assumption is to assume that the leveraging will continue that we peaked out in the US super credit cycle in 2007, which has been running since the Second World War and now in a long-term de-leveraging cycle, which means lower trend GDP growth.

May be re-leveraging will kick in coming months in which case I will change my view, but for now I am assuming it's a de-leveraging cycle until the data proves otherwise. Next chart you see US total net credit market borrowings and you can see the rate of growth of borrowing has been going down in the system despite the big kick up in Federal Government borrowing.

Next chart is a long-term trend in US nominal GDP 10-year compound annual growth. As the Japanese example has shown in the last 20 years, when you get into a deflationary environment, it no longer makes sense to look at real GDP measures because when inflation zero level what gives a more realistic picture of what is going is nominal GDP. And in my view, nominal GDP growth in America will continue to trend down. We have seen a big rally in US government bond prices this year, as telling you the trend nominal GDP growth is lower and that means the trend earnings growth, trend revenue growth in America is also going to be lower.

Then next chart relates to the consumption story in America which in my view is going to remain anaemic. In my view the US consumers, western consumers in general, are going to be increasing savings rate. There is also a demographic kicking in... the baby boom as heading for retirement, but they cannot afford to retire.

So topline is US real disposable personal income, the bottom line is real personal income excluding current transfer receipts. Transfer receipts basically mean welfare payments. So you can see without all the stimulus from the government the fundamental income trend is much weaker. What separates the emerging markets from the developed world is an emerging markets like India with healthy income growth and the developed countries, be it the US, Japan, Europe, we do not have healthy income growth.

Next chart highlights a significant rally in US Treasury Bond prices reflected in declining treasury bond yields which has happened this year. At the start of this year the biggest bearish consensus amongst global equity investors was that US Treasury bonds were screaming sells.

Everybody said that the treasury bond market is going to collapse, the Fed printing money inflation is coming back. Clearly that consensus was completely wrong. US Treasury Bond market has been rallying even with the recent pick in the S&P and recent weeks up to 1150 level which I think was a peak of this counter trend rally. Even with the stock market rally the bond market did not sell off. What this bond market is telling you is that nominal GDP growth is slowing in America, it is telling you it is not a normal recovery. The credit multiplier is not working.

Once the inventory cycles happen & the US capex cycle has ran through, there will be nothing left to sustain the economic momentum. So in a deflationary environment, government bond prices are lead indicator of nominal GDP growth. Right now this is a very important point because the US bond market is sending one message and the US stock market is sending another message and basically investors have a decision to make - do they believe the bond market is giving the correct signal or the stock market? My assumption is that it's the bond market and my experience is that the bond market is no way smarter than the stock market 90% of the time. Meanwhile, this is US headline CPI inflation for the rest of this year we are going to see inflationary pressures falling throughout the world in the West. That's going to lead to new deflation concerns.

In Asia and countries like China and India, falling inflationary pressures are going to be bullish and everybody is going to realise it does not make sense to worry about inflation in countries like India. The good news is that you have inflation because that reflects the fundamental growth dynamic. But the key point about the US is if the trend over the past 3 months has extrapolated forward, US CPI inflation will turn negative in October. If that happens, it's not going to be bullish for equities, it's going to be bullish for government bonds and it's going to be a signal for Mr. Bernanke, if we have not done that already, to assume quantitative easing.

Next chart, US average duration of unemployment. So basically there are large groups of the structurally unemployed in America. So in this sense, the US is heading for the European systems situation were you have a large group of structurally unemployed living off the welfare state. The problem in America is that the welfare state is much more controversial than in Europe, hence the political divide in America, hence the growing trend under the so-called Tea Party movement.

Sonia backs Aadhaar for reforming PDS
The government's efforts to involve Aadhaar in public distribution system come after the Supreme Court suggested the same thing late last month
Liz Mathew and Surabhi Agarwal

New Delhi: The idea of using the unique identity (UID) programme, or Aadhaar, to reform the public distribution system (PDS) through which the government supplies cheap grain, pulses and other essentials to people who most need them appears to be gathering steam, with Congress president and United Progressive Alliance (UPA) chairperson Sonia Gandhi signalling her backing for it.

A senior Congress party official, who did not want to be identified, said that Gandhi had directed the government to initiate discussions with the Unique Identification Authority of India (UIDAI) in this context. Officials from the agriculture ministry, including minister of state K.V. Thomas, met UIDAI chairman Nandan Nilekani in his office on Wednesday.

The government's efforts to involve Aadhaar in PDS come after the Supreme Court suggested the same thing late last month.

Aadhaar aims to provide every resident with a unique identification number that can serve as proof of identity for everything from opening a bank account to receiving government subsidy to getting grains and other products from ration shops, the last link in PDS.

An official in the agriculture ministry confirmed that a meeting on Nilekani's proposal to use Aadhaar in PDS did indeed take place on Wednesday. A UIDAI official declined comment. Meanwhile, the government has created a committee to prepare a road map for the computerization of PDS and link it both to the Food Corporation of India (FCI) and UIDAI.

Integration with UID will be a major focus area of the committee, said an official in the department of information technology.

FCI's warehouses are the first link of PDS.

On 27 July, the apex court bench comprising justices Dalveer Bhandari and Deepak Verma, while dealing with a report submitted by the justice D.P. Wadhwa committee on PDS, said: "The Union of India may consider computerization in consultation with the specialized agencies like the Unique Identification Authority of India or any other agencies."

The Wadhwa panel, set up on 12 July 2006 to examine the functioning of PDS and suggest remedial measures, had found that there was "huge corruption and pilferage in PDS all over the country".

The government was given two weeks to respond to the recommendations of the apex court, which also includes exclusion of people living above the poverty line from the purview of PDS and the shift to a per capita regime of providing subsidized foodgrain as opposed to the existing practice of allocations per family.

The Supreme Court is scheduled to hear the matter on Thursday.

Mint reported the court's order on 29 July.

The report also pointed out that the court's order had come ahead of a 30 August meeting of the National Advisory Council (NAC) to review the role of UID in PDS. NAC, the political interface between the government and the Congress party, is in a debate with the administration on the proposed food security Act. NAC wants the Act to be universal, while the government prefers a more calibrated approach that targets the poorest first.

In a discussion paper on linking PDS with Aadhaar, UIDAI has said: "The number would be a foundation over which the government can build more effective PDS processes."

The paper added: "Aadhaar presents governments with a highly flexible solution—states can choose to implement Aadhaar within the PDS in stages, beginning with Aadhaar-based identification, and progressing towards Aadhaar-based authentication and an Aadhaar-enabled management information system."

The paper further argues that linking PDS with Aadhaar will ensure the delivery of the entitlement to the right beneficiary and tracking of foodgrain movement.

UIDAI had previously approached the department of food and public distribution for a tie-up with the PDS scheme, specifically in Haryana and the Union territory of Chandigarh, though this is yet to materialize. Haryana and Chandigarh are already working towards a biometric-based PDS system.

liz.m@livemint.com

The Hunger Project is a joint effort of Mint and the Hindustan Times to track, investigate and report every aspect of the struggle to rid India of hunger. If you have any suggestions, write to us at thehungerproject@livemint.com
http://www.livemint.com/2010/08/12002722/Sonia-backs-Aadhaar-for-reform.html?h=A1

Census trouble brews in India over question of caste, privilege
Published On Thu Aug 12 2010

Rick Westhead
rwesthe@thestar.ca
NEW DELHI—Canada's not the only country debating the future of its census.

The Congress Party, which leads India's coalition government here, is considering a plan to amend the once-a-decade census and ask respondents their family caste.

If it proceeds with the plan, Congress will be reintroducing a practice that was dropped after the 1931 census when India was still a British colony.

The impetus appears to be an effort to expand the intricate system of 'reservations' that guarantee all castes a share of prestigious school placements and government jobs.

The caste system is steeped in history. At the top of the caste pyramid are the Brahmins, who are typically scholars and politicians, followed by other castes such as the Kshatriya "warriors" and the Vaishya "merchants."

Then there are lower castes, typically labourers known as "other backward castes," or "OBCs." Falling outside the caste system entirely are the so-called untouchables, also known as Dalits.

Historically, someone's prospects in life were defined by their caste.

Dalits, for instance, were often destined to menial jobs like cleaning streets and hauling human waste from toilets.

But when India adopted its constitution in 1950, the notion of untouchability was abolished, although the centuries-old caste system and the deep-rooted sentiments that go with it have endured. At the same time, India expanded a system of reservations that guaranteed 15 per cent of all seats in Parliament reserved for untouchables.

The reservation system has been broadened through the years. Now, 22.5 per cent of government jobs, as well as placements in universities, including the country's most elite training centres, and other social schemes, are reserved for the so-called untouchables and other lower castes. Twenty-seven per cent are reserved for OBCs, who make up about 41 per cent of India's 1.2 billion population.

A caste census would help to show how the low-caste population here has expanded in recent years, political analysts say. In turn, the government would probably ensure more seats in parliament, schools and public support schemes are set aside for them, which would likely increase the Congress Party's popularity.

"The Congress has nothing to lose and everything to gain with this," said Bhuvaneshwar Mehta, a former Indian member of parliament.

But the reservation system has also stoked anger among those who don't qualify for the reserved places. When a government commission in the 1980s was formed to identify the socially or educationally "backward," some young men who were upper caste members immolated themselves to protest university seats being reserved for Dalits.

Some Congress politicians, too, have bristled over the caste question.

Bhakta Charan Das, a Congress Party MP, said broadening the caste component of the census would send a message to young Indians that, regardless of their skills or qualifications, "it's your caste that will still matter."

It's still possible that India will spurn the caste question. Its detractors include home minister P. Chidambaram, an influential cabinet member, said Satish Deshpande, a sociology professor at the University of Delhi.

Deshpande said Congress may be pursuing the census change in the wake of a recent court decision in Tamil Nadu, where 69 per cent of government jobs and university slots are now reserved for lower caste members.

That decision was challenged, but upheld at the Supreme Court. On a national level, reservations must not surpass 50 per cent, again because of a court ruling. But India's top court has signalled it's willing to reconsider that limit, Deshpande said.

"There's a lot of uncertainty around this," he said. "Congress is nervous and wants to get everyone on board so if it goes bad, there's blame to spread around."
http://www.thestar.com/news/world/india/article/846127--census-trouble-brews-in-india-over-question-of-caste-privilege
  • Economy and Politics

The epic marketing challenge for UID

Nilekani's team needs to think of ways of getting the benefits of a unique identity across to millions of Indians

Karen Leigh

New Delhi: Kiran Khalap, the founder and managing director of Mumbai-based brand consulting firm Chlorophyll, rock climbs, speaks Sanskrit and is a prize-winning writer of short stories.
He's also one of a small team with a big task—convincing more than one billion Indians from all walks of life to register for the unique identity programme, or Aadhaar.
On 15 July, the Unique Identification Authority of India (UIDAI) will launch its first large-scale national test, set to run through February, when the programme itself officially begins.
The organization's branding and awareness team is headed by UIDAI official Shankar Maruwada and advised by a team of five of India's top communications and marketing professionals, who are not on the organization's payroll but meet frequently, discussing plans via email and teleconference and reporting to UIDAI chief Nandan Nilekani and director general R.S. Sharma.
UIDAI, based in New Delhi and chaired by Infosys Technologies Ltd co-founder Nilekani, aims to assign 12-digit universal identity numbers to more than 600 million citizens over the next four years.
The marketing team is one of the more high-profile examples of UIDAI's ability to tap both the public and private sectors as it attempts to launch one of the largest government schemes in decades.
Joining Khalap in advisory roles are D.K. Bose, a trustee at the Centre for Advocacy and Research, who is regarded as one of India's most experienced social marketers; Praveen Tripathy, the president of Pidilite Industries Ltd, widely recognized as one of the smartest marketing companies in the country (it makes the Fevicol brand of adhesive); Santosh Desai, the chair of Futurebrands; and Sumeet Vohra, marketing head of Procter and Gamble India.
Combined, they have more than 150 years of marketing experience.
All were headhunted by Maruwada, who looked to bring the country's most experienced minds in communications, marketing and advertising to tackle what is arguably the UIDAI's most important challenge—marketing the idea of a universal government identity to citizens from every caste, region and religion.
"UID is not a one-size-fits-all product," said Maruwada, who himself is no slouch when it comes to marketing. He was the founder of Marketics, a market analytics firm before he joined UIDAI in July 2009.
"Marketing quite often is seen as an effort towards profiteering, an effort towards extorting people's motivation," Bose added. "This, meanwhile, is concept marketing, value marketing, intangible marketing. When you promote education, you don't say 'I'm marketing education'. You're marketing certain values and concepts."
The team has its task cut out. The rich hesitate to register, because armed with passports and driver's licences, they don't require the UID to register for simple things such as bank accounts and cellphone connections.
"Our efforts must give them a sense of ownership," said Bose, who has 48 years of experience in communications strategy. "That comes not because I'm, as the advertiser, saying it's important, but because they start believing that it's important to have UID in their lives. So the marketing and communication gears itself towards each individual mind saying 'it is mine'."
"This concept of identity is a very, very abstract concept, and to give meaning to this concept, to understand the manifestations of identity in the life of an unskilled worker in a rural area or in a city, is a great consumer research challenge," Tripathi said.
"What does the UID really mean to him and what are the emotional obstacles to getting him to register? If we can figure this out, we'll have a much better chance," he added.
Meanwhile, citizens whose identities rest in community, religion and family are afraid that being identified solely by a digital number will strip them of their traditional sense of self.
"Their challenge is to understand what the sense of identity in Indian rural areas is, and to develop their marketing sequences that way," said Y.K. Alagh, an economist and chairman of the Institute of Rural Management Anand, speaking of the challenge facing Aadhaar's marketing team. "Instead of expecting India's social structure to change...Indian society will not be changed because someone came up with a numerical scheme. So it's not that you won't be able to sell to them—the question is, do you have an understanding of (individual community traditions) or not."
Straight advertising is ruled by the concept of brand switch—convincing consumers to change the brand they're currently using—whereas UID's marketing pitch must focus on behavioural change.
"We're dealing with much stronger attitude issues when it comes to convincing them to give their biometrics or personal info," Bose said. "Molding their minds towards that calls for a different kind of communication."
As part of its attack plan, the team is launching a UID learning programme, a test run of its branding strategy the launch of which will coincide with that of the national trial. Headed by Tripathi, this will start in 10 villages in Madhya Pradesh.
"We'll learn how people respond to the (UID) proposition, what is it they find attractive or meaningless about it, and use that to revamp the plan," he said.
Tripathi has known Maruwada since their days together at advertising agency Leo Burnett.
The tasks he will face monitoring daily response from UID testers in the field will be different from the obstacles encountered in the advertising business.
During small-scale May enrolment drills in rural Karnataka, ground zero for UID test runs, for instance, citizens waiting in line for registration remained unaware to what a unique ID would mean for them.
But the team seems to have done its thinking on this.
In June, it released an awareness paper that sketched out the components of its communication strategy, including plans to identify stakeholders and a "brand equity pyramid" diagramming how the emotional benefits of an Aadhaar ID were important to convey during the marketing push.
"We need to share our thinking with people," Maruwada said. "That's why the report clearly states that the pyramid, which lays out the building blocks of Aadhaar, needs to be tested on the ground. It's a road map towards the destination, a standard tool in all brand-building exercises."
He said that the project had one major trait in common with private sector advertising—the need to understand the consumer.
It also has one more claim to being a mainstream marketing project, having brought top New Delhi-based advertising firm Percept on board this month to design the television and print ads which will accompany Aadhaar's launch.
In whatever form, the team feels urgency. "Right now, our communication has to be about creating 'want' for this identity number," Khalap said.
Re-Imagining India is a joint initiative of Mint and Hindustan Times to track and understand policy reforms that will, if they are successful, change the very way in which India goes about its efforts to create an inclusive and progressive country.
karen.l@livemint.com
http://www.livemint.com/2010/07/07211955/The-epic-marketing-challenge-f.html?d=1
  • Columns


Protecting Aadhaar against opposition

The resistance is not surprising; any good idea that seeks to change status quo in the delivery of government services and subsidies is bound to be challenged by the entrenched order

Capital Calculus | Anil Padmanabhan

Last week, the finance ministry denied reports, citing unnamed government officials, on the front pages of two national dailies claiming that the government had decided to prune the budgets for India's marquee initiative to provide every resident with a unique identity (UID) number.
While the formal denial put the lid on a potential controversy, it is unlikely to have dampened resistance to the project from within sections of the government as the programme, Aadhaar, begins to gain critical mass. Some sections of the government have for long been bristling against the project, but have been unable to come up with a credible counter argument.
Also Read Anil Padmanabhan's earlier columns
The resistance is not surprising; any good idea that seeks to change status quo in the delivery of government services and subsidies is bound to be challenged by the entrenched order. So far, the supporters of Aadhaar in the government have been ahead of the opposition. But from two recent challenges faced by the project, it is clear that the resistance cannot be taken lightly and is likely to recur as the project comes closer to fructification.
Aadhaar is barely a year old. Its mission is to develop and implement the requisite infrastructure that will enable allotment of unique identity numbers to Indian residents that can be verified online. The roll-out is expected to begin sometime after August.
The first serious challenge came from a group of non-profit organizations that warned that they would make out a legal case to spike the initiative they perceived as a threat to individual privacy. The basis of this was rendered redundant after the government signalled its intent to enact, for the first time, a law to safeguard individual privacy. It will include specific rules that will fix the criminal liability of offenders.
The government then followed up by including similar penal provisions in the draft National Identification Authority of India Bill, 2010, that it proposes to introduce in the monsoon session of Parliament due to begin on 26 July. To protect against misuse of an individual's data, including fingerprints and eye scans, the legislation lays down that misuse can lead to a three-year jail term and a fine of Rs10,000; further unauthorized collection or dissemination of an information pertaining to an individual will invite a similar jail term or a fine of Rs1 lakh, or both.
The latest challenge, however, may have resulted in some indirect damage to Aadhaar. The inspired leaks from some government officials sought to convey that the plug was being pulled on Aadhaar. For one, they have definitely flagged attention to the underlying costs of the programme. In the process they have raised the stakes for Aadhaar; unsuccessful implementation is not an option any longer. This is unfair, yet a clever strategy on the part of those opposed to the initiative.
It is something that has never been attempted before; and, the sheer scale of the operation in providing a UID based on biometrics to over one billion residents is staggering by any standards. Already the odds are against it, raising expectations only increases the stakes involved.
At the same time, worryingly so, an idea has gained ground that Aadhaar would be like the proverbial magic wand that would in one stroke resolve everything that is wrong with the public delivery system. Theoretically yes, but in practice there are imponderables. The risk to Aadhaar is that given the build-up of expectations, this failure, too, would accrue to it.
This is because it depends on what the growing list of stakeholders—ranging from state governments and the Reserve Bank of India to arms of the Central government that are paying out subsidies and funding the rural employment guarantee scheme—in Aadhaar seek to do with the information. All that Aadhaar does is to provide a unique identity number to every resident and it is for the concerned agency to use that information. For example, it is for the home ministry to verify whether a foreign national holding a unique number is a legal resident of the country. If it chooses not to do so, then it is the home ministry's failure and not that of Aadhaar.
The proposal has gone through several hoops before being articulated as a formal initiative under the leadership of Infosys Technologies Ltd co-founder Nandan Nilekani three years after it was first initiated. The concept was first discussed as a "Unique ID for BPL (below poverty line) families" on 3 March, 2006, and was entrusted to the information technology ministry to execute in a year. However, on 3 July 2006, a processes committee was set up under the chairmanship of Arvind Virmani, then principal adviser in the Planning Commission and at present executive director for India at the International Monetary Fund. Thereafter, it went back and forth between various committees and got its stamp of approval from an empowered group of ministers in 2008, setting the stage for the notification to be issued for the formal creation of the Unique Identification Authority of India on 22 January, 2009; Nilekani took charge after the United Progressive Alliance retained power in the 15th general election in April-May 2009.
At this stage, despite the challenges, the odds look just about stacked in its favour, suggesting that Aadhaar is an idea whose time has come.
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